D244 MOTIVATIONAL VIDEO
BEHIND THE STRATEGY
Naqwan's story is one of strength, perseverance, and determination. As a student-athlete, he has had to balance a challenging academic workload with intense training regimes that have helped him excel in his sport. We had the opportunity to follow him for a day and document his training routine, and the outcome was impressive.
Initially, we set out to capture Naqwan's daily routine in the gym along with some interviews. However, after reviewing the footage, we realized that it was more than just a regular day's training; instead, it was a testimony to the power of dedication and commitment. The team felt the same way, and they were more than willing to turn it into something extraordinary.
So, with a new plan in mind, we introduced a motivational spin to the footage we'd captured, and it exceeded our expectations. The use of Eric Thomas's well-known quotes and speeches as voice-overs on the video transformed what was supposed to be a regular training footage into a powerful message that inspired everyone who watched it.
Overall, Naqwan's day in the gym taught us the significance of determination and how it's the key to success in any field. And thanks to his drive and passion, we were able to capture a remarkable story that will serve as an inspiration to many.