MORINGA BOOST PROMO VIDEO
BEHIND THE STRATEGY
The marketing campaign strategy behind Moringaboost’s campaign was carefully planned and executed by D244 media. The main aim was to create awareness about the benefits of the moringa plant, particularly moringa tea, and to target young women aged between 18 and 25. D244 media developed a range of marketing materials, including ads, social media posts, and videos that showcased the unique benefits of Moringaboost.
The first step in the campaign strategy was to conduct market research and understand the target audience's preferences, habits, and interests. The data was then analyzed to create a personalized strategy that resonated with the target audience. D244 media highlighted the benefits of moringa tea and its importance in leading a healthy lifestyle. They emphasized that moringa tea was an excellent alternative to sugary drinks, and it helped in weight management.
To create maximum impact, We added historical Mya Angello for the voice-over in their promo video. D244 media carefully planned the shooting process to ensure that the video portrayed the social proof element while keeping the style of the video modern and trendy. The video depicted women enjoying Moringaboost tea as part of their daily routine and promoting the health benefits it offered.
The marketing strategy also involved creating a range of visually appealing ads that captured the attention of young women on social media platforms such as Facebook, Instagram, and Pinterest. The ads featured images of young women enjoying Moringaboost tea, accompanied by catchy and informative taglines. These ads were designed to create interest and drive traffic to the brand website.
In conclusion, the marketing campaign strategy created by D244 media for Moringaboost was a comprehensive one that tackled every aspect of the marketing mix. The strategy was designed to create awareness, generate interest and desire, and drive sales. Careful market research was conducted, great effort was put into producing high-quality ad content, and Mya Angelo was carefully chosen to be the voice over for the promo video. The final strategy was a combination of social media engagement, aesthetics, and education on the benefits of moringa tea that ultimately led to a successful market campaign.