DOCUMENTARY

Case Study: Irie Jam Radio - Bounty Killer Bronx Takeover

CLENT

Irie Jam Radio

Project Overview

Objective: To execute and capture a high-impact, high-energy event for promotional video content that would solidify Irie Jam Radio's influence in the NYC market and create a memorable, historical moment in the dancehall genre.

Project: Documentary-style video shoot centered on the legendary Dancehall artist, Bounty Killer (The Warlord), during a street-level "takeover" event in the Bronx.

The Challenge

The goal was to produce content that authentically captured the raw, devoted energy of the NYC dancehall community while leveraging a high-profile artist's presence to drive massive, organic street engagement. The primary challenge was effectively translating the overwhelming, chaotic energy of an impromptu street event into a polished, shareable video product.

​

 The Solution: The Warlord Takeover 

The strategy centered on a one-person film crew to capture Bounty Killer's impromptu "takeover" of a strategic Bronx street location. This was designed not merely as a performance but as a cultural event.

​

The resultant video content focuses on:

1. Artist Magnetism: Showcasing Bounty Killer's legendary stage presence, "unparalleled energy," and "infectious vibes."

2. Community Impact: Documenting the massive crowd response and proving Irie Jam's ability to draw a wall-to-wall audience.

AGENCY 

D244 Media

​​​

​

VIDEOGRAPHER

Kingsley