CASE STUDY - RUCKER PARK PREP

CELEBRATING A HARLEM COMMUNITY 

We worked with Rucker Park Prep to help brand their annual Basketball event at the world famous Rucker Park in Harlem, New York. The process began with crafting brand strategy,  promo videos,  and marketing plan. From that, D244 Media developed a complete identity system that reached every touch point of the event.

NEW LOGO

We created a fresh bold look for RPP's  logo. They wanted us to incorporate a shield that makes a statement that the brand cannot be defeated.   

BUSINESS CARDS DESIGN

Creating an Incredible
User Experience.

Designing user experiences that delight is a difficult task. It takes a skilled team of experts: user experience strategists,  designers, copywriters, photographers, and engineers. D244 media assembled a team of specialist to craft and optimize the Ruckerparkprep.com user experience.

Kicking things off with a solid strategy.

At the core of every D244 Media project lies a concrete strategy. Whether we are crafting a new brand identity, a strategy video, or in this case, an effective and delightful user experience, every project starts with a plan.

Rucker Park Prep wanted us to put together a video that would define both the history and the future of Rucker Park with the intention of getting audience to donate to the organization. 

Raising Money 
Rucker Park Prep Video

Rucker Park Prep partnered with the historic Def Jam Recordings to bring Def Jam artist to Rucker Park in Harlem. D244 Media came up with an Idea to create a specific social media post for each artist that was scheduled to come out that weekend.

Content Creation for Social Media
Basketball Jersey Design

We Created variation of colors for the teams that were participating in the summer long basketball tournament. They wanted something simple not to flashy of a design but something stylish yet vibrant. 

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