CASE STUDY - RUCKER PARK PREP
CELEBRATING A HARLEM COMMUNITY
Our collaboration with Rucker Park Prep involved branding their yearly Basketball event held at Harlem's renowned Rucker Park. Our efforts commenced with devising a brand strategy, crafting promotional videos, and outlining a marketing plan. As a result, we created a comprehensive identity system that covered every aspect of the event.
RPP commissioned us to design a new, dynamic logo that prominently featured a shield. The objective was to convey a message of invincibility and resilience for the brand. Our team successfully brought their vision to life with a bold and striking new logo.
BUSINESS CARDS DESIGN
Creating an Incredible
Creating user experiences that are both appealing and satisfying is a challenging undertaking. It requires the collaboration of a proficient team of experts such as strategists, designers, photographers, copywriters, and engineers. D244 media formed a specialized team to create and refine the user experience of Ruckerparkprep.com.
Kicking things off with a solid strategy.
At the core of every D244 Media project lies a concrete strategy. Whether we are crafting a new brand identity, a strategy video, or in this case, an effective and delightful user experience, every project starts with a plan.
Rucker Park Prep tasked us with creating a video that captures the essence of both the past and future of Rucker Park. Our goal is to inspire viewers to contribute to this worthy cause.
Rucker Park Prep Video
In collaboration with the renowned Def Jam Recordings, Rucker Park Prep brought Def Jam artists to Harlem's Rucker Park. D244 Media innovatively proposed a strategy to create dedicated social media posts for each artist scheduled to perform during the weekend.
Content Creation for Social Media
Basketball Jersey Design
We Created variation of colors for the teams that were participating in the summer long basketball tournament. They wanted something simple not to flashy of a design but something stylish yet vibrant.