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Rucker Park Prep LLC - Brand Identity

Rucker Park Prep is more than a basketball tournament. Throughout the year, meaningful activities will take place to further good sportsmanship values amongst  players to address the whole individual as young athletes. There Organization plan to provide high-quality financial literacy and college preparatory seminars, university scholarship opportunities and socio-cultural experiences for youth in the New York City community.


Kingsley Ledgister Jr.

D244 Media partnered with Rucker Park Prep to help brand their annual Basketball event at the world famous Rucker Park in Harlem, New York. The process began with crafting the brand strategy,  promo videos,  and marketing plan. From that, D244 Media developed a complete identity system that reached every touch point of the event.


Rucker Park Prep Logo

Rucker Park Prep wanted a fresh bold look for there logo. They wanted us to incorporate a shield that makes a statement that the brand cannot be defeated.   

Business Card Design


Creating an Incredible
User Experience.

Designing user experiences that delight is a difficult task. It takes a skilled team of experts: user experience strategists, user interface designers, copywriters, photographers, and engineers. D244 media assembled a team of specialist to craft and optimize the user experience.

Kicking things off with a solid strategy.

At the core of every D244 Media project lies a concrete strategy. Whether we are crafting a new brand identity, a strategy video, or in this case, an effective and delightful user experience, every project starts with a plan.

We worked closely with Rucker Park Prep's leadership along with our marketing team to develop user profiles, journeys and stories, then applied these to a new navigation structure and information architecture.


Rucker Park Prep wanted us to put together a video that would define both the history and the future of Rucker Park with the intention of getting audience to donate to the organization. 

Raising Money 
Rucker Park Prep Video


Rucker Park Prep partnered with the historic Def Jam Recordings to bring Def Jam artist to Rucker Park in Harlem. D244 Media came up with an Idea to create a specific social media post for each artist that was scheduled to come out that weekend.

Content Creation for Social Media


Rucker Park Prep wanted a variation of colors for the teams that were participating in the summer long basketball tournament. They wanted something simple not to flashy of a design but something stylish yet vibrant.